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Maersk Line CEO saw no way around the price war

When the price war on the container market had just begun, Maersk Line quickly decided to keep up with the trend. It is crucial to the carrier to maintain its size if lowering costs is to be a possibility in the future, CEO Søren Skou tells ShippingWatch.

If Maersk wanted to keep its market share, it was necessary to lower the prices, says Søren Skou. | Photo: Carsten Snejbjerg/Polfoto/Arkiv
BY NIKLAS KRIGSLUND

There was no way around it for Maersk Line when the first shot was fired in the price war about a year ago.

The Danish carrier is set on maintaining a leading position on the container market and so it was necessary to keep up with competitors when they started lowering rates over the course of last spring.

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