Maersk Line's closest rival and thus the world's second largest container carrier, Swiss Mediterranean Shipping Company, MSC, has rocked the industry with its decision to bet on the carrier's own service, Ipanema, between Asia and the South American East Coast. Not so much in terms of the size of this new stand-alone service from the beginning of April, but because MSC is showing the competition that it intends to challenge those competitors harboring expansion plans in spite of the continent's weak key economic figures, writes British analysts Drewry in its Container Insight Weekly.