P3 worked with a Plan B for its launch

Did P3 go too far in terms of launching the alliance by naming a CEO and announcing that headquarters would be in London? Yes, says the US competition authority. According to several sources, P3 considered a completely different model.

Photo: Maersk Line

The giant P3 alliance was not entirely sure how to present the planned collaboration between the world's three largest container carriers. According to several sources ShippingWatch has spoken to, the three partners considered a "smoother launch" until the necessary approvals from the authorities had been secured.

But instead the alliance parties chose to announce both the name of P3's coming CEO, Maersk Line's Lars Mikael Jensen (photo), and the location of the network headquarters, London. Supposedly to inform customers about the plans. But the high level of details concerning the establishment caught the eye of authorities, in particular in the United States.

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