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MCI wants to capture airlines' flower transports

Maersk Container Industry wants in on the USD 14 billion global market for flower transports, a business currently dominated by the airlines. The company's CCO says that a new product will make this move possible.

A new technology will make it possible for Maersk Container Industry (MCI) to move into the flower transport business, where flowers are packed in containers in Africa every day and transported - primarily by plane - to Europe, the United States, or other markets. But with the new Bluezone technology - which cleans mold, spores, and other bacteria from the air in containers - the company hopes to steal market shares from the planes, CCO Søren Leth Johannsen tells ShippingWatch:

"Together with our partner Primaira we've developed a product that - to a much larger extent than previously - makes it possible to transport, for instance, flowers or strawberries on ships instead of by planes. We're looking at a very big potential," he says, adding:

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