MCI wants to capture airlines' flower transports
Maersk Container Industry wants in on the USD 14 billion global market for flower transports, a business currently dominated by the airlines. The company's CCO says that a new product will make this move possible.
BY KATRINE GRØNVALD RAUN
A new technology will make it possible for Maersk Container Industry (MCI) to move into the flower transport business, where flowers are packed in containers in Africa every day and transported - primarily by plane - to Europe, the United States, or other markets. But with the new Bluezone technology - which cleans mold, spores, and other bacteria from the air in containers - the company hopes to steal market shares from the planes, CCO Søren Leth Johannsen tells ShippingWatch:
Already a subscriber?Log in here
Read the whole article
Get access for 7 days for free. No credit card is needed, and you will not be automatically signed up for a paid subscription after the free trial.
