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DFDS uses communication to encapsulate crises

"We were too slow," says DFDS' VP of Communications, Gert Jakobsen, about the case in which the Danish carrier was accused of wage dumping earlier this year. Crisis management is just one of the purposes of communication in the maritime sphere.

Photo: PR-foto: DFDS

Everything was done by the book, but nevertheless DFDS' head of communications Gert Jakobsen is not entirely satisfied, when he looks back at the case of wage dumping in Scotland earlier this year.

"We were too slow," says Jacobsen to ShippingWatch nearly four months after the episode.

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