Maersk Line: Reliability the core of Daily Maersk

The Daily Maersk concept was never intended as an aggressive move aimed at the competition, though it did put schedule reliability on the agenda, says Maersk Line.

Photo: Maersk Line

Maersk Line's launch of its Daily Maersk concept in the fall of 2011, with daily departures and guaranteed delivery times on the services between the Far East and Northern Europe, has been described as a shell shock for the rest of the industry, which was forced to launch precautions following the new and remarkable initiative by the world's biggest container carrier.

But Maersk Line's concept was never intended as an aggressive move in terms of the carrier's competitors, says Michael Christian Storgaard, Senior Press Officer at Maersk Line, in a comment on analysts Alphaliner's evaluation of Daily Maersk and the consequences the concept had and has on the market conditions of the struggling container industry.

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