Maersk Line: Reliability the core of Daily Maersk

The Daily Maersk concept was never intended as an aggressive move aimed at the competition, though it did put schedule reliability on the agenda, says Maersk Line.

BY OLE ANDERSEN & LOUISE VOGDRUP-SCHMIDT

Maersk Line's launch of its Daily Maersk concept in the fall of 2011, with daily departures and guaranteed delivery times on the services between the Far East and Northern Europe, has been described as a shell shock for the rest of the industry, which was forced to launch precautions following the new and remarkable initiative by the world's biggest container carrier.

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